Press Release Details

Grubhub Introduces Delivery X: Delivery Without Limits


Diners will get their favorite foods at warp speed via a fleet of extreme sports athletes conditioned to overcome any urban obstacle between you and your meal

CHICAGO, March 31, 2017 /PRNewswire/ -- Grubhub, the nation's leading online and mobile food ordering company, announced today that it will expand its delivery business to eliminate traffic and other urban barriers to the fastest-ever food delivery in dense urban metro areas, via an elite team of delivery people.

The new offering, called Delivery X: Delivery Without Limits (DX), will feature a fleet of highly skilled extreme sports Grubhub delivery athletes -- including freerunning and parkour athletes, BMX riders and skateboarders.

Grubhub's DX team will leverage cutting-edge navigation technology, including augmented reality through virtual retinal display, to make their way through delivery zones, whatever the landscape or conditions. Some specifics:

  • Skateboarders will receive push-by-push directions as they ollie, boardslide and kickflip their way through traffic with confidence
  • Parkour jumpers will get instant updates on the vertical and horizontal distances between them and their next obstacle so they can vault, climb and roll with ease
  • BMX riders will receive suggestions on the nearest railings and ledges so they can effortlessly grind their way past pesky stairs

While DX drivers are defying gravity to execute deliveries, a livestream-equipped camera mounted to each driver's helmet will provide diners with a unique window into the journey of their food, along with standard real-time order tracking.

"At Grubhub, we don't think buildings, stairs, traffic, rivers or teenage hijinx should stop our delivery heroes from bringing dinner to your doorstep," said Matt Maloney, Grubhub's CEO. "Our R&D team piloted both robots and drones, but neither performed as well in dense urban environments as our specially trained delivery athletes. So we devoted countless hours to recruiting the most elite extreme sports athletes and perfecting our navigation technology. We can't wait to delight our users, and to share the videos taken from our drivers' helmet-cams on Instagram (@Grubhub) and Snapchat (@Grubhub)."

Delivery X: Delivery Without Limits crushes all delivery time expectations, getting food to customers at lightning speed without sacrificing quality. In the coming months, Grubhub plans on adding parachuters, hoverboarders and waterskiers to their delivery fleet. For more on DX, please visit

About Grubhub
Grubhub (NYSE: GRUB) is the nation's leading online and mobile takeout food-ordering marketplace with the most comprehensive network of restaurant partners and largest active diner base. Dedicated to moving eating forward and connecting diners with the food they love from their favorite local restaurants, the company's platforms and services strive to elevate food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience. Grubhub is proud to work with more than 50,000 restaurant partners in over 1,100 U.S. cities and London. The Grubhub portfolio of brands includes Grubhub, Seamless, AllMenus, MenuPages, LAbite, Restaurants on the Run, DiningIn and Delivered Dish.


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SOURCE Grubhub



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