Press Release Details

Grubhub Teams Up With Snaps to Debut Food-Focused Emojis

03/24/2016

Mmmoji Keyboard Adds Flavor to Diner Messages

NEW YORK, March 24, 2016 /PRNewswire/ -- Grubhub, the nation's leading online and mobile food-ordering company, today announced the launch of a keyboard app called mmmoji. Developed by Snaps, the mmmoji keyboard brings diners closer to the food they love by offering food-focused content via emojis, stickers, and GIFs.

The Grubhub emojis include lively images of words like Hangry, Hot, Tasty, Delish, and Fresh. Foodies will also have the chance to heat things up by sharing emojis of spicy foods like jalapeños and peppers.

"Grubhub aims to bring joy to all the moments that matter to our diners, on days of significance and those that are part of the everyday," said Barbara Martin Coppola, CMO of Grubhub. "We are excited to work with the Snaps team to bring our diners a new, fun tool to celebrate the language of food."

Snaps, the first end-to-end marketing platform for mobile messaging, is also behind some of the largest branded emoji keyboard campaigns for Burger King, Dove, Pepsi, Victoria's Secret, MTV, WB, L'Oréal and Sony Music to name a few.

"We are thrilled to partner with Grubhub to help them bridge the gap between emojis and food," said Christian Brucculeri, CEO of Snaps. "We believe messaging is an incredible opportunity for branding and commerce, and Grubhub is leading the way into this space by putting their brand and partners into their consumers' conversations."

The mmmoji keyboard is available for free on iOS by visiting, https://itunes.apple.com/us/app/apple-store/id1091378666?pt=446154&ct=press_grubhubkeyboard_201603&mt=8. Keep an eye out for the Android app; it's coming soon!

About Snaps
Snaps is the mobile messaging solution for the world's largest brands. Mobile Messaging is the next evolution of social media, adding a personalized layer to all customer touch points. At Snaps, our mission is to connect the world's largest brands into the 250 billion conversations happening every day in mobile messaging apps. Snaps clients include Burger King, Viacom, Pepsi, L'Oréal, Unilever, and over 75 other brands as platform partners.

About Grubhub
Grubhub (GRUB) is the nation's leading online and mobile food-ordering company. Dedicated to moving eating forward and connecting diners with the food they love from their favorite local restaurants, the company's platforms and services strive to elevate food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience. Grubhub is proud to work with more than 40,000 restaurant partners in over 1,000 U.S. cities and London. The Grubhub portfolio of brands includes Grubhub, Seamless, AllMenus, MenuPages, Restaurants on the Run, DiningIn and Delivered Dish.

Media Contact:
N6A for Snaps
212.334.9753
Snaps@n6a.com

Lindsey Ruthen
Grubhub
646.527.7560
lruthen@grubhub.com

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