As restaurants face uncertain and challenging times this winter, Grubhub is
introducing a new package of marketing commission-free solutions to make it
easier for restaurants to do online ordering through their own digital
channels or on-premise properties. These solutions build upon the hundreds
of millions of dollars we’ve devoted since March to restaurant support and
demand generation, and give restaurants more ways to leverage our Grubhub
technology to fulfill orders.
This new package – the Direct Order Toolkit – gives restaurants free access
to three solutions to help them drive online orders without any marketing
fees:
- Direct Order Link: An ordering link for restaurants to
use in their email marketing or to post on their social media accounts
- Direct Order Button: A customizable “Order Now” button
for restaurants to put on their own websites
- Direct Order QR Code: A unique QR code for restaurants
to include in printed materials like mailers or signs<
Above: Direct Order Toolkit available within the Grubhub for
Restaurants Dashboard
Grubhub does not charge any marketing fees to restaurants on these orders –
just an order processing fee, which the restaurant would face regardless
for credit card processing, and a delivery fee if the restaurant wants to
use our drivers for delivery. Leveraging our drivers – for these direct
order solutions or on our marketplace – is always optional, and
tens of thousands of our restaurant partners choose to do their own
deliveries with no delivery charge by Grubhub.
“It’s never been more important than right now for Grubhub to find and
develop ways for our independent restaurant partners to serve their
customers and drive online orders,” said Seth Priebatsch, Grubhub’s chief
revenue officer. “The Direct Order Toolkit delivers on that commitment and
makes it easy for restaurant owners to offer takeout and delivery on their
own channels by adding these commission-free online ordering capabilities."
Above left: Customizations for the Direct Order Button. Above right:
Download options for the Direct Order QR Code
The Direct Order Toolkit is available to restaurants directly on their
Grubhub for Restaurants Dashboard. These solutions improve upon Grubhub’s
previous online ordering link solutions, offered since 2013 and used for
millions of marketing commission-free orders to restaurants.
This is just one step of many to enable restaurants to build loyalty and
drive orders in the best way for their unique business. With deep
experience through our in-house agency LevelUp, we power websites, apps,
loyalty programs and ordering platforms for restaurants. And in the coming
months and beyond, we’re committed to providing even more solutions to give
restaurants options to drive more orders and serve their communities.